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Jo Fawcett (CMRS)

jo@whyresearch.co.uk
Director

At Work: I’m lucky to be able to say that I love the work I do and I have had the good fortune to work in research for more than 25 years. In particular, I relish the challenge of projects that don’t easily conform to traditional approaches, either because of the audience or the nature of the insights needed. I firmly believe that by drawing on professional experience and applying a little bit of lateral thinking there’s no challenge that can’t be met.

At Home: Proud mum, enthusiastic cook and slightly chaotic housekeeper.

Happiest when… spending time with family and friends, ideally over a glass of red.

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